The Ladybug Investigates: WHITE Milano and Coontemporary Mood During Milan Fashion Week

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Last month I had the chance to have a closer look at Milan during Fashion Week. I already knew that it wasn’t all about fashion shows and amazing parties, but I finally got a glimps of the affairs happening around this important event that make a whole city change for 7 long and busy days!

For example the fairs and presentations and the pop-up events with emerging brands and handmade artists.

I spent an entire Sunday around via Tortona visiting Coontemporary Mood and WHITE. These two events, equally different, are an example of what you can discover during Fashion Week in Milan.

Coontemporary Mood is a special pop-up event completely dedicated to creativity in art, fashion and design.  It’s where 25 emerging brands and artists are selected to expose and sell their creations. This year was its third edition and I loved it not only because of the many beautiful things that I saw but also because I am such a fan of young emerging brands: their creativity and their artistry is a gift and it is always such a great discovery for me when I meet a new handcraft artist. During my visit I fell in love with Stefania Nicosia’s soft leather clutches and with two jewels makers: Metalíca Creazioni and MarinaMa Creazioni.

Metalíca makes wonderful and impressive handmade jewels mostly in bronze and brass with different types of stones; I was amazed by the eccentricity of the design and by the use of the materials. MarinaMa makes handmade luxury jewels and I was dying for her earcuffs and necklaces!

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The White Show in Milano on via Tortona is a completely different event: it is a tradeshow, an International contemporary fashion showcase with a great selection of designers from all over the world both emerging and well settled. WHITE is open to buyers, offering them a mix of the most interesting brands and designs from International contemporary fashion. WHITE is considered an innovative container of ideas and services in the fashion scene and also within the Milan metropolitan environment.

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The new trends and product for the SS2015 were presented and I fell in love with this big box full of clothes and accessories to come and of new brands that I fell in love with!

Let me just give a special mention to G.Kero, a French Brand that I discovered at WHITE that I adored… let’s call it love at first sight; I was totally amazed by their prints and patterns!

For the day I wore a Topshop silk navy shirt, a vintage skirt from EBV Everybody’s Buying Vintage and Topshop shoes and bag. I added one of my favorite handmade pieces: a statement necklace that I bought this summer in a craft market in Singapore.

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