The Ladybug Does Vintage for Charity: Vogue’s Vintage Project at Serravalle Outlet

The Ladybug Chronicles - Vintge Project 01

“So this is Christmas and what have you done?”…sang John Lennon in 1971. A song that plays almost everywhere during the Christmas holidays, which I think is a good thing because when we are shopping madly or looking for Christmas presents for our families and friends we can allow ourselves some time to stop and think about what we’ve really done for those we don’t know who may be in need of our thoughts.

Last weekend I was entering the temple of shopping (Serravalle Designer Outlet) for the good prices to start officially my Christmas shopping season, when a big panel at the entry way caught my eye: The Vintage Project. When I read the word vintage, I got immediately intrigued and I couldn’t find peace until I finally found out what it was all about.


The Vintage Project is a charity shop, inside the Outlet, in which the total proceeds are given to support and promote charity initiatives; and what you can buy there is pretty amazing: clothes and accessories from the biggest designers like Fendi and Roberto Cavalli with amazing pieces at affordable prices. Behind this initiative stands Vogue Italia and Franca Sozzani herself, who also donated some of her personal pieces.The charity shop is only open on weekends for three months. It places on sale new products given by fashion brands and vintage gems.

The Ladybug Chronicles - Vintge Project 02

Last weekend I had the chance to meet Antonio Capitani, who is not only a famous astrologist for Vanity Fair (I’ve always loved his horoscopes), but also a very special spokesman for Anlaids (, a charity association aiming to stop the spread of AIDS and help those affected by the disease (such a shame I didn’t think about a selfie with him… I simply got caught up in the things that he told me about the association and the cruel reality around AIDS).

I couldn’t find anything my size, even if I fell for some great pieces. But when I got home, I made a donation on their site. It is a small drop, but the sea is made by drops… right?

I wore Max&Co coat, Replay biker boots, & Other Stories scarf, Michael Kors bucket bag and a vintage hat.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s