As a blogger I am often invited to events and press days: it is always an honor for me to have previews of brands, collections and products but due to my job I don’t always manage to attend them even if I always try to do my best. Some of these events and press days are really exciting though, and I have the greatest fun!
It was the case of the last press day “Italian Style. Italian Mood” at the Orobianco showroom in Milan, near the Duomo for the presentation of three Italian brands: Balossa White Shirt (that you should know pretty well now!), Orobianco and Anonima LM.
The Orobianco showroom was a perfect location because it felt like home: sofas, beautiful paintings and warm welcome from the hosts was the key of this successful event. I totally loved the antiques pieces and the boudoir room, as I called it, where we could try beautiful shoes and clothes like babies in mummy’s room!
The three brands presented are extremely different:
Balossa is an emerging brand that re-invented the approach to the white shirt, de-structuring the traditional shirt and playing with it through lines, shapes, cut-outs and volume games.
Anonima LM is an emerging shoes luxury brand: high quality sexy and sophisticated heels and flats made with the best materials and extremely comfortable even on the highest heels (I tested them and I can tell you that I have never experienced such comfort on high heels!).
Orobianco is an accessories brand for men and women specialized in bags, suitcases and backpacks mostly using nylon and leather and perfectly mixing style, quality and practicality.
Even if they are different the three brands have some common points: the importance of research, the quality of the materials and the talent to handle with the Italian tradition by revisiting it and making something absolutely modern from there.
I’m showing here some of the pictures that we took during the press day Natalya and Indra, Sara and Simona, trying shoes, coats, kimonos (and the adorable multiuse parka!) and all the beautiful things that I saw and loved during this very special press-day!