When I model for Madame Ilary I really feel special because I know the idea she has of the woman who would wear her clothes: a normal woman in size and shape but with great personality!
She asked me and my friend Simona (very different from me in size, shape and colors!) to model for her new spring campaign last year wearing her amazing new spring coats.
During this campaign I madly fell in love with the silver coat that I was wearing and I decided to buy it even if it was a bit pricey. I was a little doubtful at the time but I know now that it was one of my best fashion investments ever!
Let me tell you why:
- Although it may seem quite difficult to use the brocade coat, it is very versatile: you can make it elegant with a cocktail dress or with a sophisticated outfit, but you can easily wear it with denim and sneakers for a more casual wear. It’s a wonderful piece that you can wear more often than you can imagine (fashion prejudice, anyone?)
- The shape is so retro, a bit renaissance style, that it never goes out of style! I am pretty sure that I will wear it again in 5 or 10 years (if I keep my size! Haha!)
- It was done for me and on me: even if the model was created for the campaign, Ilaria made a new piece for me to fit my size in every detail. However, in the very rare case I really get tired of it, I am sure that I can resell it very fast because it is a very special piece.
- It is handmade with love and attention to detail: the brocade is soft and rich, the buttons are vintage, the shape is timeless: where would I find another piece like this?
In the end, we can say that we never go wrong with a handmade piece: we know who made our clothes, we know that they were made with love and care to every single detail, they fit our silhouette perfectly, they are a choice of quality over quantity.
For this reason, when you recognize that a piece has these characteristics, don’t think twice, even if it’s a bit pricey. Let’s make it a way of aware consuming, preferring quality over quantity, choosing the handcrafted over the mass production. Not only we will start a new trend but we will also help our poor planet.
Maybe we will buy less but isn’t it a good choice?
Total Look Madame Ilary for me and for Simona.