During the Milan Fashion Week one of my favorite stop-overs is the White Trade Show: I love this place not only because it gives you a forward-looking idea of what will be on next year but mostly because you discover many new interesting brands. In fact when I get back home I have my bag full of business cards and I spend a lot of time online to visit sites, Facebook and Instagram pages!
But it is also an occasion to visit some of my favorite brands and to see which surprise they prepared for my little happy eyes! It was the case of my adored Balossa White Shirt, one of my favorite brands ever (especially because they have wonderful handmade shirts, that I adore, but this you already know!) founded by the talented designer Indra Kaffemanaite, who presented the new SS2016 collection a few weeks ago at White Trade Show in Milan.
As usual it was a pleasure to meet Indra because she is such a sweetheart and she takes a lot of time explaining every single piece with such a passion that you feel like falling in love every time she takes a new shirt from the hanger. But I have to say that the 2016 Spring Summer collection managed to amaze me maybe even more than the last one, when I first met her. The beautiful shirts of this collection reach a new level of deconstruction leading to new experiments and breaking the rules in a totally unexpected way. Balossa plays with volumes and lines creating real art sculptures with surprising details: cut-outs, draperies, asymmetries and the most original detail, sleeves and collars everywhere except where you expect to find them! You can find sleeves as belts or pussy bows, collars as pockets (or inside pockets) or as details all along the shirt, shirts as dresses or jackets: the freedom of creativity is strong and refreshing. Eccentricity becomes sensual and bold at the same time.
Every Balossa shirt is a statement piece!
The shirts of this collection are made with selected Italian cotton, so that they are soft and fresh (a real pleasure to wear) with a touch of sheer every now and then. White is the main color but the new shades of blue and pale pink are perfect for summer (I am really in love with the blue shade, very hard to find and extremely sexy).
I am not surprised that during the White Trade Show, Balossa received the Inside White award from Izumi Ogino, designer of the maison Anteprima. She chose Balossa because of their shapes, cuts and volumes that represent a perfect mix of Italian and Japanese styles. I can’t agree more with her!
I try to show you some of my favorite pieces here but believe me, it was very hard to pick up only a few of them!
For the day I wore a Balossa asymmetric white shirt, of course!, with Acne Studios skinny jeans, vintage Escada yellow shoes from Epiphany vintage and thrift store in Frankfurt, handmade African earrings and Balenciaga bag.