The 3rd of May, two days after the opening of the EXPO 2015 in Milan, another very important expo was inaugurated: Giorgio Armani decided to celebrate 40 years of his wonderful career by offering to Milan what the New York Times defined as “the place to be” – the Armani | Silos.
This museum, located in the Tortona area, celebrates the history of “King Giorgio” by offering 4500 square meters, consisting of four floors, of amazing creations from the ’80s to now in a surreal yet enveloping atmosphere.
The mayor of Milan defined it as a gift Armani offered to the town in order to demonstrate his love for the city, and believe me it really is!
The building is an old silo used for storing food and Armani decided to leave the name as it represents the way for fashion to be “nutrient” for the soul. The architecture is spacious and the game of lights are absolutely amazing. Not to mention the music: it’s a perfect accompaniment for the visitors.
The selection of the creations exposed doesn’t have a chronological order, but it tells the story and the most representative pieces of the Italian designer. Every floor represents a leitmotif that inspired or keeps inspiring Armani’s art work.
The ground floor is dedicated to men and women daywear- with a huge selection of men and women suits, especially from his latest collections, coats and day dresses with a huge prevalence of grey and camel tones.
But the more you climb the floors, the more you will be amazed and in awe.
First floor, I guess my favorite one: it’s completely dedicated to Armani’s exoticism: it collects all his pieces inspired by faraway lands, from India to Japan, Northern Africa, to Spain and the Far East. It is a blossoming of flowers, colors, embroideries, sequins and sparkling pieces… I spent most of my time there! In the middle of the floor there were also a collection of clutches, shoes, jewelry and accessories that will make you fight the simple desire of touching them and try them on!
The second floor is dedicated to Chromatism: the colors are darker. Stripes appear on night gowns, cocktail dresses and jackets and Armani’s use of black is surprising and thrilling. Even in the dark the embroideries sparkle and the cuts are amazing. A lot of black and white, red, electric blue, navy blue and many more “vintage” pieces coming from the ’80s!
When you reach the last floor, you can really say that you have seen the light! Light is, indeed, the inspirational theme for the last floor. There, you can be overcome by the sparkling of wonderful embroidered gowns and two pieces- from gold to silver. It is a jubilation of pure ecstasy and fashion perfection!
The floor also hosts a video room and a digital archive with more than a thousand outfits selected by category and collections. It features more than two thousand pieces and accessories, sketches, backstage and catwalk videos, photographs from the advertising campaigns.
On the ground floor you can also find a gift shop, a cafeteria and the installation “Stars,” a red carpet leading to a big screen with images of all the celebrities wearing Armani.
As for me, I wore Imperial red pleated shirt, Amelia Verona trousers and Zara flats with a vintage touch: round sunglasses by Oggetti Smarriti, red quilted bag by Frendo Vintage and headband by Traffic People London.