You know already that I am a Sephora fanatic: I spend a lot of time (and money!) in their shops, and it is one of my favorite shopping places in Milan. I can always find the latest trends and my favorite makeup brands, but did you know that Sephora could also be a perfect place for a book event…? Well, the answer is yes- if it is a book about makeup!
A few weeks ago Erica (Erica Makeup Dolls), Alessia (My Head is a Fashion Jungle) and I had been invited to the presentation of Anna Airoldi and Gabriella Lojacono book called: “Italian Beauty,” a special journey inside the world of beauty and its secrets, a world in constant change and evolution- approached by two curious customers, Anna and Gabriella. Gabriella was amazing and told us about how the book was conceived and how they found out about a new fascinating world behind the scenes of the Italian makeup market. I also loved the simplicity of her approach with the genuine curiosity of a user/customer and a woman, like all of us, who loves makeup- as we all do! It was the same approach she used with us when we started taking selfies… plus she had (like one of the Benefit Cosmetics slogans) “the most powerful make up that a woman can wear,” her contagious smile!
Of course there wasn’t a better place than Sephora to talk about beauty! Moreover it all happened in their wonderful new shop on via Durini with some special guests that have a lot to say about beauty. All of the Benefit Cosmetics crew was there, not only as special partners of Sephora, but also to help us girls try the new amazing They’re Real liner gel and mascara and share the famous Brow Bar experience!
Last but not least, Mr. Daniel Makeup, one of the most famous beauty bloggers and youtubers, was there to share some beauty secrets with all of us and to take pictures of course!
Here you can find some of our delirious pictures with him, Erica and Aurora, the beautiful and talented Benefit Cosmetics beauty consultants!