If you are reading this blog, I assume you are a vintage lover. And if you are a vintage lover, I assume that you also know about this very popular new trend in the States and the UK of selling vintage stuff by kilos: I saw it in many shops and markets abroad and I found the idea absolutely amazing. Generally for 10/15 pounds or dollars per kilo- you can fill a bag of vintage clothing and bring home a lot of vintage pieces for an absolutely affordable price.
Moreover, if you’ve read my blog from the beginning, you may remember me telling you about the first (successful) attempts to trend this idea in the Italian vintage market.
But when I saw online that the first ever site to sell vintage by kilo in Italy was about to launch, I got really excited and decided to investigate. No surprise, really, when I realized that the project was an idea of one of my favorite vintage sellers in Italy, Opherty & Ciocci.
I met Marco, the founder, last year in Forlì at the annual vintage fair a month after starting my blog. We corresponded before and it was very nice to meet in person: since then; Marco has been one of my biggest and affectionate supporters, so I decided to give him a call to congratulate him and I asked him a few questions about his new project “ILIKEKILO”.
TLC: Marco, first of all, tell us who is behind Opherty and how did you develop the idea of Opherty & Ciocci?
MO: Good question! To make a long story short: when I was only 22, I was the manager of the customer service and marketing of an important laboratory of movie production. But the more I advanced, the less I was satisfied. I needed to create something “mine,” something that really made sense. At the same time, my mum was enjoying selling stamps and memorabilia on ebay. She was experiencing great success and her hobby was becoming more demanding every day. So I suddenly decided to create something within the family: I decided to combine our common passion for vintage and showcase, everywhere in the world, what we Italians do best [while simultaniously] creating a business that is eco-friendly. In the end, with a lot of passion, [patience and persistance], here we are! And I love to think that this is just the beginning!
TLC: In a very short time you have become an important reference for the Italian vintage scenario. What do you think people appreciate most about you?
MO: I think that our strength is in the customer relationship. We have loads of customers all around the world and at every holiday we receive a lot of greeting cards, pictures of their families, and a lot of questions about how we are doing! A customer for us is a friend first, and they are friends for life! We do our best, sometimes at our own expenses, to make our friends happy and satisfied. I firmly believe that if you really have passion and believe in what you do, this all comes spontaneously.
TLC: Some time ago I read that you transformed the Mercato Monti in Rome into a real pilgrimage venue for all the Roman (and not only) vintage lovers. Can you tell us more about this experience?
MO: The Mercato Monti is now family. Next Sunday we will celebrate 3 years, and during the week- all the stallers will go out for dinner to enjoy each other company and celebrate this great organization. Which essentially is lead by Ornella and Fabrizio who, with their passion and attention towards customers and stallers, have created a reference point for vintage, new designers and collectors. They supply a wonderful creative window to become known and expose what they do with greater passion.
This is why, with Ornella, I wanted to organize “the event within the event” the “ILIKEKILO” at the Mercato Monti. On Sunday 25th of November: there will be a huge vintage kilo sale with more than 30 m2 of vintage clothing and accessories to weigh! The funny thing is: whatever you create with Ornella is already a success!
TLC: Let’s talk about “ ILIKE KILO:” the idea is clearly Anglo-Saxon inspired, where buying vintage by kilo is a very popular trend. Can you tell us more about it?
MO: Excatly. The kilo sale was born in London, but it is also popular in New York and Los Angeles. We adopted it in Italy for vintage shopping and of course, the only one who could bring it here was A.N.G.E.L.O., who is always a step ahead! This shopping revolution will soon be popular everywhere around the world. But the most surprising thing is that nobody [in Italy] brought it online! Oh well… since the 14th of November it is online at ILIKEKILO.COM! And as I like to say, for us this is just the beginning… the best is yet to come!
TLC: Do you think that the Italian market is ready for that shopping revolution?
MO: Well, I think that we shouldn’t try to figure out if the Italian market is ready or not. Most of the times, the market is ready and it doesn’t know that it is! Of course we cannot introduce novelties by chance: we took inspiration from the English and American successes and added the main characteristics of the “Made in Italy” (quality, class, style) which will make it, inevitably, even more interesting.
TLC: Every time that we have a “vintage guest” at The Ladybug Chronicles we have our special question: can you give us tips about the best places in Italy or abroad to find affordable amazing vintage pieces?
MO: I think that one of the funniest and most exciting things for vintage lovers is the answer to this last question: the most amazing and glorious vintage finds can be hidden in that memorabilia stall just around the corner, at a ridiculous price! This still happens even if nowadays, there is more attention to what we sell or sell off. We live in a country that has been making fashion and style for more than a century: as for the ruins, if we keep searching the results will [continue to be] satisfying and even astonishing!
If you want to try this amazing online vintage kilo experience you can visit the site www.ilikekilo.com : you can browse the different categories, choose your favorite items and weigh them on the virtual balance, as you do at the market! For only 15 euros per kilo, you can get amazing genuine vintage clothing and accessories… As a first of its kind in giving you the power to shop online for the exact items you want by weight, this site is absolutely worth the look!
And if you are in Rome this Sunday 25th of November, you can try the real experience at the Mercato Monti: “you do not wanna miss it!!!”
(In the pictures some of my favorite items, taken from the Facebook page ILIKEKILO)