The Ladybug is All About Eco-friendly Design: The Opening of Gloook in Como

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A few weeks ago I was invited to the opening of a very special concept store in Como. I already knew of the brand because it was already one of my favorite shops in town, but when I heard about a new concept store opening in the lovely historic via Vitani- I got all excited and curious to see what it was all about.

The brand I’m referring to is Gloook, the Italian brand of eco-friendly design that proposes a new way to decorate our homes in a very sustainable way: you can find objects and home-ware mostly created in paper, all handmade in Italy, with great attention to detail and creativity.

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In addition to their displayed offerings, you can also choose to get a customized object or piece. Because Gloook works with Italian and international designers and architects at their disposal, they can make you happy with what you need to decorate your house- giving special attention to your environment. The keyword is recycling and creating with sustainable materials!

I love that more and more people are choosing a more natural lifestyle; moreover, I love that they don’t need to renounce creativity, functionality and innovation to achieve their personal perfection.

No need to tell you that I would have bought half of the shop. I already imagined many pieces in my house (you can see many of them my pictures here)!

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New Eventi Como, which organized the opening, put on quite the block party on via Vitani. It felt very much like the LA scene complete with paparazzi.  And of course, I was just a few steps from Sofia Vintage, so I couldn’t help heading in… but I will tell you more about that next week!

For the occasion I wore Anymoore jacket, H&M faux leather skirt, ASOS blouse and my adored Marni wooden platform sandals (which almost caused an incident on the small stones of via Vitani… in other words, I nearly took a loss in the middle of the shop!). I accessorized the outfit with my vintage bag from Sofia Vintage, a lovely gift from Roberta for her store opening in September.

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The Ladybug Discovers a New Magical Vintage Land: The Opening of Sofia Vintage in Como

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Of all the events that I am invited to, the opening of a vintage shop always thrills me greatly.

I am a vintage fan, of course, but the charge of all that’s happening around a vintage shop opening: first of all I feel blessed because in my country the culture of vintage is becoming more and more popular, and with this I already seeing and further hope that it will forge forward from what it is now and permeate people’s understanding of what wearing vintage means. Secondly, I know that every time I’m involved in the “discovery” of a magical new world, I’ll be sure to find a little piece of history and love for the past that will always surprise me. And this is what happened when I stepped into Sofia Vintage in Como: I felt as if I had gone into someone’s home from the warmth and the beauty of the place: wonderful location with old flavor, vintage floors, beautiful retro details, amazing clothes and accessories, vintage furniture and a real Singer sewing machine (still in use) for your vintage stitches and repairs. Roberta, the founder, is a real vintage addict and her passion and research can be tasted in the very air of her shop.

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I first came to know her from her beautiful shop called Glook in the center of Como. But with her new shop Sofia, she now has the space to present in greater depth her knowledge and passion for vintage. The pieces that she brought into her shop are accurately chosen and well displayed. I fell in love with the style and with her impeccable taste. When we talked about her love for vintage and how she started selecting clothes from all over the world, I felt as if we were Carrie and Samantha sharing stories over a cosmo, the conversation was just that intimate and I was amazed by her love for detail and quality.

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The masterpieces in her shop were multiple: from the houndstooth vinyl jacket, to the black and white ankle boots, and her amazing collection of perfectly cared for soft wool and cashmere jumpers (sweaters). Plus there were beautiful wool coats and shirts of amazing quality, sunglasses and a love for simple yet impressive lines.

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I also appreciated the honest and spot-on pricing, one of my biggest complaints in the pricey Italian vintage market. Honest pricing is a rare quality and I’ve always appreciated it because it is a clear sign of pure love and knowledge of the sector.

So whether you’re a vintage lover or not, if  ever you’re in Como, you must visit Sofia Vintage. I am sure that you will love it and you will also grab a quality bargain.

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It was also a pleasure meeting some of my fellow bloggers and to finally bring KNAGUI with me during this vintage excursion! It was a lovely event too, perfectly organized by News Eventi Como PR, with nice people, healthy drinks, popcorn and the elegance of Roberta, the founder of Sofia Vintage! Plus a beautiful goodie-bag with a vintage handbag that I am going to wear on the blog soon!

I wore a retro inspired outfit with a Miss Selfridge silk dungaree, charity shop silk blouse, retro t-bars from New York and a vintage handbag from Foxy Brown. I added Punti di Vista vintage cat-eye frames and Lazzari headband.

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[photo credit: KNAGUI]