The Ladybug’s outfit celebrates a vintage shopping session in Barcelona!

The Ladybug Chronicles Marine Dress (1)

I love wearing vintage summer dresses, especially when they bring memories of my trips!

This vintage marine dress was definitely one of my best finds abroad: it comes from a vintage shop in Barcelona called Flamingo Vintage Kilo, selling mostly American vintage pieces with the kilo formula. It was a very nice shop, full of incredible gems at bargain prices. I fell in love with this one because of its very flattering shape and because I am a fan of marine dresses! I got it for only 10 euros and I was so happy about it that I couldn’t wear for summer to finally wear it! It is an original 50s piece from the States and I couldn’t be happier with it!

The Ladybug Chronicles Marine Dress (2)

The Ladybug Chronicles Marine Dress (6)

The Ladybug Chronicles Marine Dress (4)

As I was celebrating my beautiful first trip to Barcelona I decided to wear it with a pair of 80s vintage earrings that I found in another beautiful shop in this town: it is called Love Vintage and I found there many interesting pieces at great prices (I also got a pair of vintage Levi’s 501 and a stunning pair of Balenciaga 80s pumps for 20 euros each).

Only shoes are not vintage, they are mud caged ankle boots from Jeffrey Campbell (I think that they are the shoes that I wear most as I almost destroyed them!).

PS: I wore this outfit for work, would you wear it to your office or is it “too much vintage”?

The Ladybug Chronicles Marine Dress (5)

The Ladybug Chronicles Marine Dress (3)


The Ladybug’s last addiction: the 50s straw bag

The Ladybug Chronicles Straw Bag (2)

When I received this wonderful 50s vintage straw bag, bought from Frida Vintage on Vintag, I couldn’t wait to wear it! The first occasion was a Saturday lunch with my friends in Milan where I showed off my new amazing bag with a certain pride! It is really an amazing piece!

During our lunch and shopping session in Porta Venezia area I received so many compliments and people asking for it (and for my Madame Ilary turban) that I spent most of my time telling people where I found the bag and the turban, what is Vintag and where my friend has her show room in Milan!

A part from that, we tried an Eritrean restaurant called Warsà (honestly one of the best Eritrean restaurants I’ve ever tried and you know that I tried a lot around the world!) followed by a shopping session at the Bivio (second hand store) and at I love Vintage in the best company ever: could I ask for more?

The Ladybug Chronicles Straw Bag (4)

The Ladybug Chronicles Straw Bag (8)

The Ladybug Chronicles Straw Bag (1)

For my relaxing Saturday I wore a thrifted Sonic Youth tee from a London charity shop (I can’t remember which one), Fontana Design black culottes at Archivio Vintage, as well as my Casta & Dolly wooden clogsand one of the vintage denim jackets from my collection with Madame Ilary.

As you know my vintage beloved bag is from Frida Vintage on Vintag and my beautiful turban is from Madame Ilary. Loop earrings are from Mango.

The Ladybug Chronicles Straw Bag (6)

The Ladybug Chronicles Straw Bag (7)

The Ladybug Chronicles Straw Bag (5)

The Ladybug Chronicles Straw Bag (3)

The Ladybug’s Spanish dress

The Ladybug Chronicles Madrid Vintage Dress (1)

When I was in Madrid last winter, I spent my first afternoon in town in Malasaña, one of my favorite areas (maybe my favorite one!) full of bars and vintage shops. I found there a little street, called Velarde, that I named the vintage street because there are tons of second hand, vintage and thrift shops one next to the other and I thought that Heaven must have a street like this!

The Ladybug Chronicles Madrid Vintage Dress (2)

The Ladybug Chronicles Madrid Vintage Dress (5)

During my crazy shopping in this street, I found a lovely shop called Le Freak Olé where I got very nice pieces at bargain prices including this beautiful vintage dress! I loved the colors, the shape and the lovely neck and it became one of my favorite dresses in my wardrobe!

Here I am wearing it in all its glory, matching with military green tights and thrifted mud platform t-bar shoes from L’Autre Chose (on Depop).

Vintage earrings and retro inspired cameo ring from Alcozer.

The Ladybug Chronicles Madrid Vintage Dress (3)

The Ladybug Chronicles Madrid Vintage Dress (4)

The Ladybug is a vintage lady in the streets of Milan

The Ladybug Chronicles Vintage (1)

Sometimes I really like dressing like a vintage lady: the way people look at me in the streets makes me laugh especially when I pair my vintage pieces with 40s inspired diva turbans. At that point they start staring at me. Honestly this type of reaction is typically Italian. When I used to live in Southern Italy it was even worse but I didn’t expect this also in Milan that is supposed to be the most open minded city in Italy.

When I travel abroad I use to wear my turbans and nobody seems disturbed or intrigued about that…so why should people care so much about what anyone is wearing?

The Ladybug Chronicles Vintage (2)

The Ladybug Chronicles Vintage (5)

Anyway, I couldn’t care less, so I decided to wear my new 70s vintage dress from A rebours Vintage in Milan with my new handmade turban from Madame Ilary, vintage earrings and 60’s inspired Zara patent boots. I loved this mixed outfit and it made me feel like a real lady from another era walking by mistake in the crowded streets of “modern” Milan!

The Ladybug Chronicles Vintage (3)

The Ladybug Chronicles Vintage (4)

The Ladybug & Madame Ilary (finalmente insieme!) su Vintag!

The Ladybug Chronicles Madame Ilary Vintag (11)

IT: Cosa c’è di nuovo su Vintag questo mese? Io e Madame Ilary! Beh da sole ci siamo da un po’ ormai, io con il mio spazio vintage theladybugchronicles, Madame Ilary con i suoi turbanti in stile vintage ispirati alle dive degli anni 30 e 40 (user: madameilary). La vera novità è che ci siamo insieme!

Qualche mese fa, chiacchierando nel suo showroom a Milano abbiamo avuto l’idea di creare qualcosa insieme, qualcosa che mettesse insieme le nostre passioni: il vintage, la moda, i viaggi, la sartoria, i tessuti wax africani e le decorazioni etniche e vintage. Davanti a un bicchiere di vino e a un pacchetto di taralli pugliesi è nata la nostra nuova collezione (sì, lo so, non è molto romantico ma è la verità!): una capsule collection di giubbini e gilet rigorosamente vintage (che siamo andate a scovare personalmente!) dal taglio un po’ oversize con modelli della fine degli anni 70  e degli anni 80 che abbiamo voluto decorare a mano con tessuti wax africani (alcuni recuperati personalmente in Senegal durante il mio ultimo viaggio la scorsa estate) e con passamanerie etniche e vintage (scelte da Madame Ilary o recuperate dal suo vastissimo repertorio personale ricco di meraviglie d’altri tempi!).

Il denim ricamato è ormai un classico ma volevamo dargli un appeal diverso, che ci rappresentasse e al tempo stesso portasse una ventata di novità. Accostare decorazioni e passamanerie vintage ai coloratissimi wax africani è stata sicuramente la nostra idea più azzardata ma riuscitissima!

Eravamo un po’ titubanti all’inizio: certo l’investimento non era esorbitante (un po’ di più in termini di tempo ed energie) e siamo partite con sei pezzi (quattro giubbini e due gilet) per vedere che effetto facessero.  Abbiamo presentato la nostra collezione durante il Fuorisalone milanese nello showroom di Madame Ilary a Milano e abbiamo messo i pezzi in vendita su Vintag, pubblicizzandoli un po’ anche sui nostri canali social. Vorrei farveli “conoscere” uno ad uno, perché ognuno di loro porta con sé un pezzo di storia, di un viaggio, di un ricordo.

Il primo pezzo che abbiamo creato è stato questo bellissimo gilet in denim scuro fine anni 70 (già di per sé ormai abbastanza difficile da trovare) che abbiamo decorato con un tessuto wax acquistato in Senegal e con passamanerie dorate che potete trovare anche su alcuni turbanti di Madame Ilary. Qui è indossato con turbante di paillettes (in vendita su Vintag) e gonna in shantung di seta sempre creati da Ilaria.

The Ladybug Chronicles Madame Ilary Vintag (1)

Il secondo pezzo è invece un giubbino di jeans vintage anni 80 decorato con passamanerie dorate (tanto care a Ilaria!) e con un tessuto wax colorato che mi è stato regalato in Senegal e con cui Ilaria ha creato anche un bellissimo turbante che praticamente ho tenuto in testa per tre giorni consecutivi mentre ero a Barcellona. Con questo stesso tessuto abbiamo anche creato il giubbino che vedete nella foto sotto, in questo caso mixando il wax africano con le passamanerie indiane (regalatami da un’amica dopo un bellissimo viaggio in India e anche queste utilizzate per il bellissimo turbante di cui sopra!), sempre su un giubbino vintage originale degli anni 80. Anche in queste foto indosso gonna-pantalone, gonna lunga e turbanti creati da Madame Ilary.

The Ladybug Chronicles Madame Ilary Vintag (4)

The Ladybug Chronicles Madame Ilary Vintag (7)

Rimanendo in tema di passamanerie indiane, anch’esse cortesemente offerte da Federica che le ha comprate per me in India qualche mese fa, abbiamo realizzato un secondo gilet vintage (fine anni 70, inizi anni 80) con coloratissimi pon pon dal gusto etnico (pantaloni culottes e maxi turbante Madame Ilary).

The Ladybug Chronicles Madame Ilary Vintag (10)

Un po’ meno oversize, bellissimo lavaggio e sempre rigorosamente vintage è questo pezzo della collezione che abbiamo decorato con un tessuto wax africano che adoro (anche questo acquistato in Senegal con le mie manine!) abbinandolo con borchiette argentate e una passamaneria sfrangiata che ci è sembrata perfetta per questo modello!

The Ladybug Chronicles Madame Ilary Vintag (5)

Infine, abbiamo deciso di aggiungere un pezzo in denim vintage bianco, un po’ più difficile da trovare ma sicuramente d’effetto poiché ci abbiamo cucito sopra un wax africano fuxia e giallo (una bomba, regalatomi da amici senegalesi di ritorno da un loro viaggio a casa) e delle passamanerie in legno colorate in tinta così come i nostri adorati pon pon.

The Ladybug Chronicles Madame Ilary Vintag (12)

Con nostra grande soddisfazione questi pezzi hanno avuto un grande successo tanto che ne rimangono in vendita solo due (li trovate sul mio spazio theladybugchronicles su Vintag) e abbiamo ricevuto diverse richieste per crearne ulteriori su misura con colori e fantasie personalizzate per cui…continuate a seguirci su Vintag o contattateci tramite i messaggi privati dell’app se anche voi ne volete uno su misura!


EN: What’s new on Vintag this month? Madame Ilary and I! I mean, we have been there for a while now, personally with my vintage space theladybugchronicles, Madame Ilary with her beautiful turbans inspired by the 30s and 40s divas (user: madameilary). The big news is that we are there together!

A few months ago, we were chatting in her showroom in Milan and we had the idea of creating something together, something that would put together our biggest passions: vintage, fashion, travels, couture, African wax and vintage and ethnic decorations. This is how our collection was born, while drinking wine and eating biscuits (I know, it’s not very romantic but it’s how it really happened!): a capsule collection of vintage denim jackets and vests (that we selected personally) with a kind of oversized flare, from the end of the 70s and the 80s, that we decorated by hand with African wax fabrics (mostly bought during my trip to Senegal last summer) and with ethnic and vintage trimmings (selected by Madame Ilary or found in her huge personal archive full of timeless wonders!).

Decorated denim is now a classic but we wanted to give it a different twist, that would represent us but that could bring something new to the table. Mixing vintage trimmings and super colored African fabrics was a bit risky but it was a success!

We were a bit reluctant at the beginning: the investment was not too big (maybe a bit in terms of time and energy) and we decided to start with six pieces (four jackets and two vests) to see how it could go. We presented our first collection during the Design Week events in Milan in Madame Ilary showroom and we put our pieces on sale on Vintag, sharing them also on our social media. I would love to introduce each one of them to you because they all have a story, a memory, a travel to tell.

The first piece that we created is this beautiful dark denim vest from the end of the 70s (quite hard to find) that we decorated with a wax fabric that I personally bought in Senegal and with golden trimmings that you can also find on some Madame Ilary turbans. Here I wore it with sequined turban (on sale on Vintag) and silk skirt created by Ilaria.

The Ladybug Chronicles Madame Ilary Vintag (2)

The second piece is a vintage 80s denim jacket decorated with golden trims (so loved by Ilaria!) and a colored wax fabric that I received as a present in Senegal. With this same fabric Ilaria created a wonderful turban that I wore basically everyday while on holiday in Barcelona! With this same wax fabric we created also the denim jacket in the picture below, but in this case we mixed African wax and Indian trims (a present from a friend of mine on holiday in India that we also use for the above-mentioned turban!) on a vintage 80s jacket. In these pictures I wear culottes, long skirt and turbans from Madame Ilary.

The Ladybug Chronicles Madame Ilary Vintag (3)

The Ladybug Chronicles Madame Ilary Vintag (8)

Speaking of Indian trims (courtesy of Federica who bought them for me in India a few months ago!) we created another vintage vest – end of the 70s, beginning of the 80s – with colored pompom with an ethnic feel (culottes and maxi turban Madame Ilary).

The Ladybug Chronicles Madame Ilary Vintag (9)

A bit less oversize, with a beautiful wash and rigorously vintage, this piece was decorated with an African wax fabric that I love (personally bought in Senegal!) and paired with little silver studs and fringes that we found perfect for this mix!

The Ladybug Chronicles Madame Ilary Vintag (6)

Last but not least we decided to add a vintage white denim piece, a bit hard to find but with a great effect because we decorated it with an African fuchsia and yellow wax (a great fabric, a present from Senegalese friends) and wooden colored pearls and pompoms.

The Ladybug Chronicles Madame Ilary Vintag (12)

With our greatest satisfaction this collection was a success and only two pieces are still on sale (you can find them on Vintag in my space theladybugchronicles) and we received a lot of requests for creating customized ones with specific colors and decorations so…keep following us on Vintag or contact us through private message on the app if you want your tailored one!

The Ladybug apre le porte del suo Vintag shop: un tour virtuale nel mio mondo vintage!


IT: Poco più di un mese fa vi ho raccontato del mio sogno nel cassetto che è diventato realtà grazie a Vintag, la prima mobile app interamente dedicata al vintage per vendere e comprare online, grazie a cui ho finalmente creato quel negozio vintage che desideravo avere sin da quando ero una bambina che giocava con i vestiti della nonna.

Oggi invece voglio farvi entrare virtualmente nel mio negozio Vintag per raccontarvi cosa c’è dentro ed accompagnarvi in mezzo ad ognuno (o quasi!) dei pezzi che potete trovarci dentro perché ognuno di loro ha una storia da raccontare: un viaggio, un ricordo, un pezzo di un mondo lontano nello spazio e nel tempo.  Purtroppo non sempre ho il tempo di raccontarlo quando descrivo i pezzi che vendo, per questo ho deciso di farlo qui per cui mettetevi comodi, il tè e i pasticcini li offro io!

Il mio negozio si chiama TheLadybugChronicles, come il mio blog, un nome a cui tengo molto perché legato a tanti ricordi e perché rende l’idea del racconto: io – l’avrete capito – amo raccontare! In questo caso lo faccio tramite abiti, scarpe, borse, cappelli e altri accessori assolutamente originali (solo in pochi casi si tratta di riproduzioni in stile retrò e comunque lo specifico sempre) acquistati in Italia o in giro per il mondo in mercatini vintage, charity shop, negozi vintage e second-hand, fiere e addirittura qualche pezzo originale della mia infanzia come i maglioni Naf Naf o il cardigan e le felpe Best Company (queste ultime già vendute…chi di voi non le portava negli anni 90?) o giacche acquistate alla Montagnola di Bologna quando ero ancora una studentessa universitaria (doppiamente vintage!).

I miei pezzi quasi sempre raccontano un viaggio: alcuni vengono da Parigi, New York, Londra, Dublino, Francoforte, Lubiana e da tanti altri luoghi in cui ho scoperto un pezzo di vintage da portare con me. Alcuni li ho davvero scovati come si trova una perla in mezzo a tante cianfrusaglie come le scarpe rosse di Bally (un ritrovamento che mi ha quasi emozionato al Salvation Army di New York) o quelle di Escada e di Marc Jacobs (reperite in un negozietto di seconda mano a Francoforte in mezzo a tante scarpe vecchiotte e malandate) o ancora il cerchietto di Pucci (“abbandonato” in un charity shop di New York).


Ci sono pezzi easy anni 80 acquistati nei vari negozi Humana nel mondo (soprattutto abitini e camicie) o in mercatini e charity shop di tutto il mondo insieme a pezzi rarissimi di designer come gli occhiali trasparenti con gli strass di Yves Saint Laurent (un pezzo unico, anni 80, acquistato alla Fiera del Vintage di Padova) e quelli a gatto di Dior (un pezzo tra i miei preferiti in assoluto, recuperati da un’ottica in chiusura che li aveva in magazzino, così come quelli iconici e introvabili di Silvano Naldoni a farfalla rosa e azzurri) o quelli anni 80 sempre di Dior con il vecchio logo “CD” sulle aste laterali acquistati alla Fiera del Vintage di Forlì in una delle sue primissime edizioni.


E tanto altro ancora: cappe e pellicce vintage acquistate dalle vecchiette che vendono i loro pezzi davanti alle chiese per beneficenza; cappellini retrò per tutti i gusti e di tutte le forme/epoche provenienti da charity shop londinesi o da mercatini vintage di mezza Europa; pochette anni 80 che collezionavo ogni volta che mi recavo a Londra (praticamente una volta all’anno) dove si possono trovare le borsette vintage più belle in assoluto; abiti acquistati online o recuperati a casa di persone che svuotavano armadi e soffitte; stivali texani originali americani acquistati a New York in ottime condizioni.


E poi ci sono io, non solo a preparare pacchetti e a imbustare vestiti e scarpe per metterli in viaggio verso le vostre case e i vostri armadi con la gioia di sapere che troveranno presso di voi tanto amore e tanta cura. Ci sono io perché tutti questi pezzi non sono stati comprati per essere venduti, ma li ho comprati per me, perché li ho amati sin dal primo momento e perché li volevo con me. Sono cose che ho scelto per il mio gusto e che per qualche motivo non indosso più perché non mi stanno più bene o perché non c’è più spazio nei miei armadi e in qualche modo devo lasciarle andar via. A volte provo un certo dispiacere quando vendo dei pezzi a cui sono molto legata perché vorrei tenerli ancora: riguardo le foto in cui li indossavo con un po’ di nostalgia, ma sapere che andranno nelle mani di un altro amante del vintage mi rende più tranquilla perché è come consegnare qualcosa di tuo a qualcuno di cui ti fidi perché se ne prenda cura al posto tuo. E’ per questo che sono felice di avere uno spazio in una community come Vintag, perché so che chi acquista un mio ricordo personale lo amerà e ne avrà cura come se fosse un suo ricordo.

Se vi va contattatemi prima di acquistare un pezzo e sarò felice di raccontarvi qualcosa della sua storia, perché possiate anche voi tenerla viva. Sono certa che anche voi, come me, conservate quei piccoli oggetti che spesso si trovano nelle borse vintage (un penny, cento lire, una forcina, uno specchietto, un foglio di carta ingiallita) perché fanno parte della storia dei quell’oggetto. Ecco, allo stesso modo quando acquistate un pezzo da me vorrei lasciarvi un ricordo di cosa quel pezzo ha vissuto mentre era insieme a me.

EN: Last month I told you the story of my childhood dream turning into reality thanks to Vintag, the first mobile app completely dedicated to vintage, to buy and sell online. I finally created the vintage shop that I dreamed of when I was a child playing with my granny’s clothes!

Today I want to let you virtually tour my Vintag shop and to tell you what you can find, the story behind each piece of the shop (well, some of them!) because they all have a story to be told: a trip, a memory, a little piece of a world faraway from here in space and time. Unfortunately I don’t always find the time to tell their story when I sell them, so I decided to do it here. Then take a seat, tea and pastries are offered!

The name of my shop is TheLadybugChronicles, which is also the name of my blog: this name is important to me because it contains a lot of my childhood memories including the idea of chronicling. As you probably understood I love telling stories! In this case I do it through clothes, shoes, bags, hats and other original vintage accessories (rarely through retro style repros and in these cases I always say that the piece is not original vintage) that I bought in Italy or throughout the world in vintage markets, charity shops, vintage and second-hand shops, vintage fairs and even some own original childhood pieces (the Naf Naf jumpers or the Best Company cardigan and sweaters – already sold – that were so incredibly popular in Italy in the 90s or some vintage pieces that I bought at the Montagnola market in Bologna when I was a student at University – double vintage!).

Most of the times the objects that I sell tell a story about traveling: some come from Paris, New York, London, Dublin, Frankfurt, Ljubljana, and many other places in the world where I found a vintage piece that I wanted to bring home with me. Some of them were real pearls found in the middle of junk pieces, like the red Bally shoes (an emotional find in the Salvation Army in New York), or the Escada and Marc Jacobs shoes (found in a second-hand shop in Frankfurt in the middle of old shoes in bad conditions) or the Pucci headband (“abandoned” in a charity shop in New York).


There are many “easy” 80s pieces bought in as many Humana shops in the world (especially dresses and shirts) or in markets and vintage shops all over the world, along with rare designer pieces such as the Yves Saint Laurent transparent sequined eyeglasses (a very rare piece from the 80s bought at the Vintage Fair in Padua) and the cat-eye Dior sunglasses (one of my favorite pieces ever, found in the warehouse of a frames shop going out of business – same story for the iconic and impossible to find Silvano Naldoni pink and blue butterfly sunglasses) or the 80s Dior eyeglasses with the old “CD” logo on the side that I bought at one of the first editions of the Vintage Fair in Forlì.


And so much more: vintage capes and fur coats bought from the old ladies selling pieces for a good cause outside the churches; retro hats for every style and era coming from London charity shops or vintage markets from all over Europe; 80s clutches that I used to collect every time that I was in London (basically once a year) where there are the best vintage bags ever; dresses bought online or “rescued” from people emptying closets and attics; original Texan boots bought in New York and in great conditions.


And then there is me: not only me preparing packages and putting dresses and shoes inside to send them around the world to your houses and wardrobes with the joy of knowing that they will find love and care from you. There is me because all of these pieces were not bought to be sold, I bought them for me, because I loved them at first sight and I wanted them with me. I chose them following my taste and for some reason I don’t use them anymore or there is no more space in my wardrobe to keep them and in some way I have to let them go. Sometimes I feel sad when I sell pieces that have a meaning to me because I want to keep them: I look back nostalgically at pictures where I wore them but knowing that they will be in the hands of another vintage lover makes me feel better; it is like giving something that you care for to someone you trust for him/her to take care of it at your place. This is why I am happy of having my own space in a vintage community such as Vintag, because I know that the person that will buy one of my personal memory will love it and will take care of it as if it was his or hers.

If you like I would be happy if you contact me before buying a piece from my shop, so that I can tell you something about its story for you to keep it alive. I am sure that you, like me, treasure the small objects that we often find in vintage bags (a penny, an hairpin, a small mirror, an old piece of paper) because they are part of the story of the object. Well, in the same way I would love that when you buy from me, I can leave you a memory of that piece when it lived with me.

The Ladybug and the story of a vintage Nina Ricci shirt

The Ladybug Chronicles Nina Ricci Vintage (2)

One of my favorite recycling rules is re-selling what I don’t use anymore: it is a great idea to make room for new pieces in your wardrobe and to put together some money for travels or new fashion and vintage addictions!

I have always used Ebay as a platform to sell my wardrobe but in the last few months I got addicted to more mobile apps for my fashion recycling: Vintag,  (that I have already introduced you to some time ago and where I set-up my personal vintage shop,!) and Depop where I started selling and buying quite a lot lately.

The Ladybug Chronicles Nina Ricci Vintage (5)

The Ladybug Chronicles Nina Ricci Vintage (1)

My first buy ever on Depop was this amazing vintage 70s Nina Ricci shirt from the wonderful seller Erre Moscia Blog: I totally fell in love with this vintage piece but as it was my first time on Depop I was a bit afraid. The transaction was super smooth and when I received the shirt I was fainting for how great it looked for real!

I took these pictures the first time that I wore it, with a velvet Massimo Dutti blazer and flare jeans to complete the 70s look even if the earrings, bought during an Antiques fair in Sorrento many years ago, are from the 80s.

The Ladybug Chronicles Nina Ricci Vintage (4)

The Ladybug Chronicles Nina Ricci Vintage (3)

The Ladybug e un sogno che diventa realtà: finalmente il mio negozio “Vintag”!

The Ladybug Chronicles Vintag (2)

IT: Quando da bambina mi chiedevano cosa volessi fare da grande la mia risposta era sempre la stessa: voglio vendere i vestiti della nonna. All’epoca tutti ridevano perché conoscevano bene il mio amore per l’armadio della nonna, quello vero: infilarmi tra quei vestiti e borsette, gioielli e scarpe era la mia più grande delizia. Non vedevo l’ora di crescere per poterli indossare anch’io! Ma non ne volevo dei nuovi, volevo proprio quelli della nonna! E con quelli giocavo alla negoziante, facendo finta di vendere quei pezzi a mia sorella che invece giocava il ruolo della cliente di questo personalissimo negozio!

Da adolescente poi l’espressione “vendere i vestiti della nonna” è diventata “avere un negozio di second hand”. La mia visione si era evoluta soprattutto durante i miei primi viaggi a Londra e a Parigi dove avevo scoperto che i vestiti dell’armadio della nonna si vendevano in piccoli negozi e banchi nei mercatini dell’antiquariato che chiamavano second hand a Londra o friperies a Parigi.

Quando iniziai l’università, nonostante studiassi per diventare traduttrice, il mio sogno nel cassetto prese un nuovo nome, che sentii forse per la prima volta al mercato della Montagnola a Bologna: volevo “avere un negozio di vintage” in cui vendere proprio quei pezzi con il profumo di passato che pullulavano tra i banchi della Montagnola! Nel frattempo mi sono laureata e ho iniziato a lavorare ma quel sogno è rimasto sempre lì. D’altronde ancora oggi vesto vintage, scrivo di vintage e da qualche settimana ho anche un piccolo negozio di vintage!

Ebbene sì, piano piano quel sogno che mi porto dietro da più di 20 anni inizia a diventare realtà grazie a una semplice ma geniale mobile app: Vintag (si può scaricare qui). Qualche mese fa, ho scoperto quest’app su Instagram e incuriosita ho deciso di scaricarla. Era un periodo abbastanza frenetico al lavoro e non avevo avuto il tempo di approfondire fino alle vacanze di Natale, quando ho capito che in quell’app c’era tutto quello che avevo sempre sognato: un mondo pieno di “roba della nonna” a portata di clic! Vintage, modernariato, antiquariato, collezionismo e icone da venditori provenienti da tutta Italia, insomma un piccolo paradiso per tutti gli appassionati del genere. Non mi sembrava vero! Ed era solo l’inizio. Ne ho parlato nella mia rubrica mensile sul blog di Opherty & Ciocci come la nuova frontiera dello shopping vintage online: tutto il vintage d’Italia in una semplice app! Non solo negozi di antiquariato, abbigliamento vintage e collezionisti ma anche tanti privati che vogliono vendere e comprare comodamente dal divano di casa, in metropolitana o durante la pausa pranzo in ufficio…non è fantastico?


Ho deciso di iniziare ad usarla e l’ho trovata incredibilmente veloce, pratica e user friendly: ci vuole meno di un minuto per pubblicare un’inserzione, il tutto in modo assolutamente semplice e intuitivo.

Inoltre ho scoperto che Vintag è anche una grande community per tutti gli appassionati del settore, per chi vende, per chi compra, per chi è follemente innamorato del vintage, per chi è alle prime armi e per chi è solo curioso, per chi ha ancora nel cuore l’armadio della nonna. La pagina Facebook e il profilo Instagram sono ricchissimi di contenuti interessanti e sono in enorme crescita. D’altronde Vintag aspira a diventare la più grande comunità vintage italiana e a breve si arricchirà anche di contenuti in inglese.

Come se non bastasse ho anche scoperto un servizio fantastico (di cui mi avvarrò anch’io a breve) di “consulenza vintage” raggiungibile via mail ( o tramite la community di Vintag su Facebook. In altre parole se avete dubbi sull’autenticità di un oggetto, sul periodo di appartenenza o sul suo valore di mercato basta contattare Vintag per avere un parere da un team di esperti del settore. Non so a voi ma a me capita spesso di trovare dei pezzi che non so datare o dei possibili fake per i quali devo sempre aspettare di trovare un esperto per farli valutare (anche perché l’autovalutazione con supporto online non è proprio affidabilissima!).

Tutto questo per dirvi che TheLadybugChronicles è oggi un piccolo negozietto online su Vintag! Ci sono alcuni pezzi vintage provenienti dal mio guardaroba (non da quello della nonna però!) e alcuni pezzi scovati durante i miei viaggi nei mercatini vintage di tutto il mondo. Se vi va di dare un’occhiata al mio primo negozio vintage online (sono emozionata solo a scriverle queste parole!) basta cercare TheLadybugChronicles sull’app!

Voglio sapere cosa ne pensate del mio negozietto, dell’app Vintag, della community social…sono curiosissima di sentire il vostro parere!

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EN: When I was a kid people used to ask me what I wanted to do when I grew up and my answer was always the same: I want to sell granny’s clothes. At the time people laughed about it because they all knew about my love for my granny’s wardrobe, the real one: my biggest joy was slipping into it, among those beautiful dresses, bags, jewels and shoes. I couldn’t wait to grow up and wear them too! But I didn’t want new clothes, I just wanted hers! With those clothes I used to play “the shop” with my sister: I sold her the beautiful pieces and she was my favorite customer!

When I was a teenager, “selling my granny’s clothes” became “have a second-hand shop”. My vision evolved especially during my very first trips to London and Paris where I realized that the same clothes of my granny’s wardrobe were sold in small shops or on antiques’ markets stalls and they were called second hand in London and friperies in Paris.

When I started university, although I was studying to become a translator, my childhood dream changed name again. Probably I heard that name for the first time at the Montagnola market in Bologna: I wanted to “have a vintage shop” where I could sell all those pieces smelling the past that I used to see in that market’s stalls. In the meanwhile I graduated and I started working but that dream is still there. After all I still dress vintage, I write about vintage and since a few weeks ago I also have a small vintage shop!

Oh yes! That 20-year old dream is slowly turning into reality thanks to a very simple but genius mobile app: Vintag (you can download here). A few months ago I discovered the app on Instagram: I was very curious and I decided to download it. It was such an hectic moment at work so I didn’t have enough time to study it until the Christmas holidays when I realized that in that app there was everything I have been dreaming of: a world full of “granny’s stuff” just a click away! Vintage, antiques, collectibles coming from Italian sellers, a real paradise for vintage lovers. I couldn’t believe it! And it was just the beginning. I mentioned it on my monthly column on Opherty & Ciocci blog as the new era of online vintage shopping: all the Italian vintage in one app! Not only antiques’ shops, vintage clothing and collectors but also many private sellers who want to buy and sell from the sofa, on the subway or during their lunch break…isn’t that great?


I decided to start using it and I found it incredibly quick, practical and user friendly: it takes less than a minute to publish an ad in a very simple and intuitive way.

I also found out that Vintag is a huge community for all the vintage lovers, for the sellers and buyers, for those who are deeply in love with vintage, for the beginners, for the curious, for those who have their granny’s wardrobe still in their heart. Their Facebook page and their Instagram profile are full of interesting contents and they are growing fast. After all Vintag wants to be the biggest Italian vintage community and it will add soon also contents in English.

As if this was not enough I also found out a fantastic service (that I will use soon) of “vintage consulting” that you can activate via email ( or via the Vintag Facebook community: if you have doubts about the authenticity of an object, about the era or the market value you can contact Vintag to receive an opinion from a team of vintage experts. It often happens to me to find objects that I am not able to date or possible fake for which I always need to wait for an expert opinion (also because I don’t trust self-evaluation with online support that much!).

So in the end TheLadybugChronicles is now a small online vintage shop on Vintag! Some pieces come from my wardrobe (not from my granny’s one though!) and some come from my travel experiences in vintage markets from all over the world. If you want to have a look at my first online vintage shop (I feel excited when I’m writing these words!) you can look for TheLadybugChronicles in the app.

I want to know what you think about my little shop, the Vintag app and the social community…I am very curious to know your opinion!


The Ladybug and the fierce Messinese poetess

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This is for sure my favorite photoshoot ever.

I love it because it represents me so much and all the things that I love and that make me are there.

First of all it was taken in my hometown, Messina, at a tram stop celebrating with a graffiti a Messinese poetess, Maria Costa just in front of the fairground where I used to go when I was a kid. My roots are there.

Then my big passions: vintage, turbans, earrings and Africa.

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When I saw this vintage dress on Instagram with beautiful tribal prints I had to have it, no matter what. It was sold by a beautiful vintage boutique in Australia, Dear Pearl Vintage. We got in contact via email and I bought this dress: when it arrived I was so happy and immediately fell in love with it, definitely one of the vintage dresses that I love the most in my closet!

I wore it with a special turban handmade by Madame Ilary especially for me and that she offered as a birthday gift…I am currently looking for a new basket to put all my turbans as I am totally addicted and I really cannot count how many I have! Honestly I don’t have space for them but I keep buying them!

I added a pair of my favorite vintage earrings: it is a vintage find from a vintage fair in Italy. I can’t remember the name of the seller but when I saw them I was over excited as I had been looking for 80s vintage earrings like these for ages!

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Africa is not only on my dress but also on my body: my tattoo always reminds me of this place where my heart belongs to.

I am also wearing two of my favorite pieces: a Moroccan round straw bag handmade by Maluan Maroquinerie (Etsy find) and my beloved Swedish Hasbeens sandals bought in London a few years ago.

And then the colours, my smile, the summer, Sicily….everything in this shoot says something about me!

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The Ladybug on How To Become a True Vintage Lover: Milano Vintage Week

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Milano Design Week is over (I will tell you more about my Design Week next week), but there is no Design Week in Milan without one of my favorite vintage events in town… Milano Vintage Week.

This beautiful event is quite young (it started in 2014) and has two editions- one of which happens during the famous Salone del Mobile and the other during MDW. So it’s no surprise I immediately feel excited about the best vintage coming to town in the weeks before their arrival!

I travel a lot checking out fairs and events to spot the best vintage around, but when it happens in Milan (at the Showroom Riccardo Grassi) I feel even more excited! As surprising as it may seem, there are not many vintage events in Milano, but the Milano Vintage Week is a special one- mostly because of the accurate selection of the stallers. I know most of them and I consider them among the best vintage dealers and lovers in Italy.

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Among them, Opherty & Ciocci (in my opinion- one of the leaders in vintage research, quality and rarity of pieces in Italy, especially vintage designer handbags), Shabby Chic (who brought some wonderful handmade pieces made with original ’50s fabrics and amazing straw headpieces), Magnifica Preda (with a great quality choice of handbags and beautiful dresses) and A.N.G.E.L.O. (with his amazing collection of pin-up swimsuits and other rare accessories); just to name a few on the long list which definitely makes it worth a visit, so don’t forget to note it for the next edition!

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But Milano Vintage Week is not only beautiful vintage dresses and accessories. There’s also Italian vintage design (and why not, it is Design Week!), handmade, a beautiful fashion exhibit in collaboration with A.N.G.E.L.O. that told the story of fashion in the Postwar years and presented interesting news. For example: there were vintage hair and makeup tutorials in collaboration with Elizabeth Arden- who also offered vintage hairdos and makeup to those who wanted to try it for a day and know more about the story of this long-running brand! Plus a lot of tutorials and workshops and “how to” events, including vintage makeup, weddings, china and the use of foulards to make perfect gift packages to reduce the use of paper!

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Milano Vintage Week is the perfect event to actively try and experience vintage. It’s also the kind of event that I strongly recommend to those who want to know more about the beautiful world of vintage. I am sure that you will step in curious about vintage and leave a true vintage lover for life!

I couldn’t wear a vintage outfit as I wanted to because of my running errands during the day, but I paired my Acne Studios black jeans, H&M denim shirt, Lazzari brogues and Miu Miu handbag with a vintage striped shirt, vintage ’70s sunglasses by Maison Studio, handmade earrings by Metalica and handmade velvet turban by Madame Ilary.