The Ladybug and the tale of a very special press day: Italian Style. Italian Mood

The Ladybug Chronicles Italian Style Italian Mood (7)

As a blogger I am often invited to events and press days: it is always an honor for me to have previews of brands, collections and products but due to my job I don’t always manage to attend them even if I always try to do my best. Some of these events and press days are really exciting though, and I have the greatest fun!

It was the case of the last press day “Italian Style. Italian Mood” at the Orobianco showroom in Milan, near the Duomo for the presentation of three Italian brands: Balossa White Shirt (that you should know pretty well now!), Orobianco and Anonima LM.

The Orobianco showroom was a perfect location because it felt like home: sofas, beautiful paintings and warm welcome from the hosts was the key of this successful event. I totally loved the antiques pieces and the boudoir room, as I called it, where we could try beautiful shoes and clothes like babies in mummy’s room!

The Ladybug Chronicles Italian Style Italian Mood (8)

The Ladybug Chronicles Italian Style Italian Mood (10)

The Ladybug Chronicles Italian Style Italian Mood (9)

The three brands presented are extremely different:

Balossa is an emerging brand that re-invented the approach to the white shirt, de-structuring the traditional shirt and playing with it through lines, shapes, cut-outs and volume games.

Anonima LM is an emerging shoes luxury brand: high quality sexy and sophisticated heels and flats made with the best materials and extremely comfortable even on the highest heels (I tested them and I can tell you that I have never experienced such comfort on high heels!).

Orobianco is an accessories brand for men and women specialized in bags, suitcases and backpacks mostly using nylon and leather and perfectly mixing style, quality and practicality.

The Ladybug Chronicles Italian Style Italian Mood (1)

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The Ladybug Chronicles Italian Style Italian Mood (4)

The Ladybug Chronicles Italian Style Italian Mood (2)

Even if they are different the three brands have some common points: the importance of research, the quality of the materials and the talent to handle with the Italian tradition by revisiting it and making something absolutely modern from there.

I’m showing here some of the pictures that we took during the press day Natalya and Indra, Sara and Simona, trying shoes, coats, kimonos (and the adorable multiuse parka!) and all the beautiful things that I saw and loved during this very special press-day!

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The Ladybug Chronicles Italian Style Italian Mood (5)

The Ladybug Chronicles Italian Style Italian Mood (12)

The Ladybug Chronicles Italian Style Italian Mood (6)

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The Ladybug and the White Shirt, the story continues: discovering Balossa SS2016 collection at White Trade Show

The Ladybug Chronicles Balossa White Shirt (9)

During the Milan Fashion Week one of my favorite stop-overs is the White Trade Show: I love this place not only because it gives you a forward-looking idea of what will be on next year but mostly because you discover many new interesting brands. In fact when I get back home I have my bag full of business cards and I spend a lot of time online to visit sites, Facebook and Instagram pages!

​But it is also an occasion to visit some of my favorite brands and to see which surprise they prepared for my little happy eyes! It was the case of my adored Balossa White Shirt, one of my favorite brands ever (especially because they have wonderful handmade shirts, that I adore, but this you already know!) founded by the talented designer Indra Kaffemanaite, who presented the new SS2016 collection a few weeks ago at White Trade Show in Milan.

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The Ladybug Chronicles Balossa White Shirt (3)

The Ladybug Chronicles Balossa White Shirt (4)

As usual it was a pleasure to meet Indra because she is such a sweetheart and she takes a lot of time explaining every single piece with such a passion that you feel like falling in love every time she takes a new shirt from the hanger. But I have to say that the 2016 Spring Summer collection managed to amaze me maybe even more than the last one, when I first met her. The beautiful shirts of this collection reach a new level of deconstruction leading to new experiments and breaking the rules in a totally unexpected way. Balossa plays with volumes and lines creating real art sculptures with surprising details: cut-outs, draperies, asymmetries and the most original detail, sleeves and collars everywhere except where you expect to find them! You can find sleeves as belts or pussy bows, collars as pockets (or inside pockets) or as details all along the shirt, shirts as dresses or jackets: the freedom of creativity is strong and refreshing. Eccentricity becomes sensual and bold at the same time.

Every Balossa shirt is a statement piece!

The Ladybug Chronicles Balossa White Shirt (6)

The Ladybug Chronicles Balossa White Shirt (7)

The Ladybug Chronicles Balossa White Shirt (5)

The shirts of this collection are made with selected Italian cotton, so that they are soft and fresh (a real pleasure to wear) with a touch of sheer every now and then. White is the main color but the new shades of blue and pale pink are perfect for summer (I am really in love with the blue shade, very hard to find and extremely sexy).

I am not surprised that during the White Trade Show, Balossa received the Inside White award from Izumi Ogino, designer of the maison Anteprima. She chose Balossa because of their shapes, cuts and volumes that represent a perfect mix of Italian and Japanese styles. I can’t agree more with her!

I try to show you some of my favorite pieces here but believe me, it was very hard to pick up only a few of them!

For the day I wore a Balossa asymmetric white shirt, of course!, with Acne Studios skinny jeans, vintage Escada yellow shoes from Epiphany vintage and thrift store in Frankfurt, handmade African earrings and Balenciaga bag.

The Ladybug Chronicles Balossa White Shirt (8)

The Ladybug Chronicles Balossa White Shirt (1)

The Ladybug Fades to White…

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Sometimes a good outfit post is what you need to make your day brighter, especially if you have an amazing new white shirt that you want to wear almost every day because you love it so much!

A few months ago I told you about my visit to the White Trade Show to meet the talented designer Indra Kaffemanaite, owner of the emerging brand Balossa. I also told you that I fell in love with her collection of white shirts, with the aerial dimension and details of her pieces and how she made me change my point of view on white shirts- moving from a perfect foundation for a vintage statement piece to becoming a real statement piece in itself.

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The Ladybug Chronicles - Balossa 06

And you may remember that I also told you I was going to own one; so here it is, my first love! This one caught my eye immediately because of the amazing asymmetry (pairing with my new haircut asymmetry!) and of the beautiful work on the large sleeve. I wore it in a special corner of Milan, Piazza Sant’Alessandro.  It’s one of my favorite spots… the city seems so faraway even if it’s just around the corner. It’s also where time seems to have stopped for a while, and you can breathe a little vintage in the Milanese atmosphere.

In this outfit I decided to let the shirt be the main character: I paired it with black skinny jeans from Acne Studios and black décolleté by 8. More details: Celine black sunglasses, Coccinelle camel bag and Alcozer & J ring.

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The Ladybug Rallies the Army of White Shirts (“La camicia bianca secondo me”, G. Ferré)

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For how surprising as it may seem, I am not a huge fan of fashion exhibits: most times I leave them with a huge sense of disappointment. Maybe because the perfection I see within “style” is very hard to find nowadays, maybe I’m too nostalgic about an era that I will never live or I just feel that I could never wear these pieces in my life; whatever it is, I can’t explain it… But still, I go to fashion expos and mostly because I simply won’t begrudge the invitation in hopes of an exceptional case of true “fashion.” The exhibit held in Palazzo Reale, “ La camicia Bianca secondo me” (the White Shirt in my opinion), was a sort of anthology of the white shirts designed by Gianfranco Ferré, and this ladies and gentlemen, was one of those exceptional cases.

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Ok; maybe I didn’t leave with this slight sense of nostalgic disappointment, but it was really worth a visit.

When you enter the wonderful Sala delle Cariatidi and see this twenty-seven white pieces standing like soldiers in the dark- illuminated with white lights you can immediately feel a sense of excitement for what you are going to see. And it is just the beginning: every piece tells a story of magic. It is really hard for me to explain with words what I saw and what I felt. As I read somewhere online “It is here that taffetas, crepe of China, organza, satin, tulle, cotton, silk come in succession in an emotional crescendo that leads to ecstasy.”

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The Ladybug Chronicles - Gianfranco FerrŽ 06

As I am not good enough with words to describe these wonderful creations, I thought that sharing some of my pictures might help!

The white shirt is maybe the most representative piece in Gianfranco Ferré’s fashion career. The sophisticated white shirt quickly became his personal signature in fashion design: in every collection he created one or more pieces that, even representing the fil rouge that linked his work with the Italian sartorial tradition, expressed the exciting challenge of breaking the rules, exaggerating the details in quite an architectural way (Ferré was indeed an architect and he was dubbed “the architect of fashion”).

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The Ladybug Chronicles - Gianfranco FerrŽ 08

On the sides were all of the materials from the archive of the Fondazione Ferré, including original sketches, projects and phptographs from the runaways and fashion magazines.

For the occasion I wore a vintage white shirt from Vintage Divas Store in Ljubljana, Replay grey jeans, Topshop animal print coat, Tosca Blu ankle boots and my small Balenciaga bag. I added a handmade black headpiece by Madame Ilary from my turban collection.

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The Ladybug Chronicles - Gianfranco FerrŽ 10

The Ladybug has Her Head in the Clouds: Introducing Balossa at White in Milan

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Fashion week recently concluded; a low point for me since I was super busy, making it hard to attend all the events and shows. But I took advantage of last weekend to head over to some presentations I was invited to check out.

First of my Saturday morning Fashion Week-end was the White Show in Milan to meet the emerging brand Balossa.

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The Ladybug Chronicles - Balossa 05

The Ladybug Chronicles - Balossa 06

Before meeting the beautiful and talented Indra Kaffemanaite, the designer and owner of the brand, I did some research online to get to know her better, and when I landed on their site (www.balossashirt.com) I completely lost my mind. Fell in love. Badly. Totally. Completely. Desperately.

She is a shirt designer. Shirts… Yes, only shirts and mostly white. But calling her creations just shirts is seriously understatement: they are artistic creations, they have an architecture that sometimes look like origami or paper sculptures… other times white birds or dancing ballet dancers. These shirts have movement and dimensions. They are dynamic, fluctuant… aerial.

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The Ladybug Chronicles - Balossa 01

The Ladybug Chronicles - Balossa 03

When I saw them in person I fell in love even more, if that was possible! You know my love for white shirts mostly because they are the easiest way (yet super chic) to pair with vintage pieces in daily wear (at work essentially, like I do). But I’ve always seen them as a vehicle, if I can say like that, to introduce vintage without shocking too much (I call it “I’m being myself, but I am a team player” attitude!). Balossa’s FW2015 collection just opened my view on white shirts because the attention was all on the shirts! Not a vehicle, but a real statement: I wear a unstructured shirt therefore I am! There is no space for other pieces when you wear a Balossa shirt!

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This is what happened with Indra Kaffemanaite, the soul and incredibly talented designer behind this brand of these amazing shirts: this is her first collection and she told me that after working with a Japanese designer, she completely changed her mind about the white shirt and started imagining and designing these wonderful pieces of art that you can find and buy on their site. She told me that for her the white shirt continues to be the most surprising piece ever: it is practical, easy to wear, sexy and cool- but she gave an honest new life to our favorite piece!  Vintage in a completely new and modern version!

Green light to a new style made of volume, games and artistic details… modern lines, asymmetries, draperies, cut-outs, plunging necklines on the back, softness and sculptural, Balossa shirts that can be formal or sporty, but always incredibly sexy with great personality.

How could I resist? Of course, I’ve already chosen my first Balossa, can you guess?

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