My last event of Milan Fashion Week in September was also my favorite one!
On September 21st Marni started the celebrations of its 20th anniversary with the opening of the Marni Flower Market at the Rotonda della Besana. Perfect location for a lovely, adorable event!
It was a real Flower Market with beautiful flowers wrapped in Marni prints papers, seeds sold in beautiful printed packages (the same seeds were given as a press invitation to the event!), flower bags and gardening tools- all especially designed for the event by Marni.
During the entire afternoon, the public could shop and take flowers and the unique memories from this one-off event home. There were many workshops for children held in the park outside the Besana where you could find beautiful flower compositions with handmade creations representing birds were exposed throughout.
But Marni Flower Market it’s not just a happy and colored event: it comes from an active collaboration of the brand with the MUBA – Museo dei Bambini Milan, whose headquarters are located inside the Rotonda della Besana. Moreover, this project comes from an important charity initiative held by Marni.
A part of the proceeds from the sales of all the limited edition products are indeed donated to the Vimala Association which guarantees seriously disabled Tibetan children living in India for medical care and physiotherapy, as well as food and the maintenance of their school-house.
A beautiful event in a wonderful location for an important cause: could Marni do better than that? Nah…
For the occasion I wore a pineapple printed shirt from Lazzari, Zara skort, ’80s vintage envelope Yellow clutch and Miu Miu Golden gladiator sandals from many seasons ago!